The offer's built. The page is nearly done. Then you hit the price field and everything grinds to a halt.
You type a number. Delete it. Type a different one. Open a new tab to "just check something" and don't come back for a week.
Imagine a pricing strategist in your pocket, on tap 24/7, who already knows your business.
What if the price was decided within minutes, not days?
Build my pricing skill for $97One-time payment. Built on 10 years of experience, 70+ offers and real checkout data. Works with Claude, ChatGPT or any AI tool that supports skills.
- You ask a friend and their answer feels a bit insulting, nowhere near what you had in your head.
- So you ask AI instead, and it hands you something wild at the other end of the spectrum, totally out of alignment with your offers, your niche, your values.
- You try someone else's pricing structure because theirs is working, and end up tangled in knots trying to make it fit a business that isn't shaped like theirs.
- Or you just pick a number, feel a bit sick about it, and move on because the cart opens in an hour.
Never quite confident you got it right. Torn between "what if no one buys at that price" and "what if I've just undersold myself again."
4 questions I ask myself every single time I price a new offer. No more pricing paralysis.
- 01Fit. How does this sit next to everything else I sell?
- 02Feel. How would I feel getting pinged by PayPal for this amount? Would it feel like a fair trade?
- 03Function. What's this offer actually doing for my business? Growing my audience with buyers, moving someone towards a bigger offer, or making a decent profit on its own?
- 04Footprint. How big a change does this create for the person buying it? A small, focused fix gets a smaller price. A big transformation earns a bigger one.
Answer a few questions about your business and it runs the Fit, Feel, Function, Footprint framework against your own numbers, so your pricing starts to feel easy.
The best part? It's a skill, not a prompt you have to remember. It fires automatically the moment you mention a price, so you never have to go looking for it. It's like having a pricing strategist in your pocket, on tap any time of day, because my experience, research and frameworks are baked right in.
Choosing a price is the bottleneck that keeps your offer sat in drafts.
You're guessing every time, with no way to explain your number to anyone, least of all yourself.
You set a price and don't feel like you have to justify it to anyone.
If the offer doesn't sell, you're not lying awake wondering "what if I'd priced it lower?" You already know why you priced it where you did.
This isn't a generic AI answer with a pricing label stuck on it. Where the four things overlap, that's your skill.
My experience
Ten years in online marketing and offers, and well over 70 offers created and sold at all sorts of price points. I've seen what lands, what flops, and what only looked good on paper.
Real research
My own audits of my checkout pages, plus industry recommendations, benchmarks and stats. I dug into the numbers so you don't have to.
My framework
Fit, Feel, Function, Footprint. The same four questions behind every decision, so you get a reason and not just a number.
You
Your offers, your habits, your numbers and how you feel about money. This is the bit that makes the advice sound like it was written for your business, because it was.
The wizard asks a short set of questions, and your answers get baked in. Things like:
- ✓ Your pricing conventions, like price endings and round numbers
- ✓ Your current offers, so new ones get benchmarked against what you already sell
- ✓ How you feel about pricing and the approach you like to take
- ✓ Your values, so the advice never pushes you into something that feels off
- ✓ Your currency
- ✓ Your pricing history and what you've already tried
- ✓ Your rules on discounts, launches and payment plans
- ✓ Where your buyers come from
No waiting for a free slot in someone's diary. No paying for a call every time you hit a pricing wobble. Every wobble has a framework behind it, so you can decide with confidence on your own.
The 10pm wobble
You're about to publish and the price suddenly feels wrong. Ask, get a reasoned answer, hit publish.
The mid-launch question
Should the discount go deeper? Should the price stay put? You get a straight answer and the thinking behind it.
The new idea at 7am
A bump, a mini offer, a flash sale. Price it in minutes, while the idea is still fresh.
I audited my own sales data for Affiliate Marketing Superstars, one of my flagship courses. A couple of things stood out.
Revenue per sales page visitor, when I raised the price from $197 to $397. Conversion dropped from 9% to 6%, but each visitor was worth more.
Revenue per visitor on my always-on $297 evergreen funnel, the highest of anything I measured. No sale, no countdown, just the right price.
Those come from ThriveCart data and my own audits. Your skill carries the thinking behind them, like looking at revenue per visitor and not just conversion rate.
Your main price is only the start. Every discount, bump and upsell feeds into the same system, so your skill looks at the whole picture.
Your main price
The one on the sales page, set with a reason behind it.
Discounts and launches
How deep to go, and what happens when the launch ends.
Flash sales
Prices that still feel fair when most people buy at the sale price.
Order bumps
The little add-on at checkout, priced so it feels like an easy yes.
Upsells
The next step after they buy, priced against what they just paid.
Downsells
What to offer when someone says no to the upsell.
Tripwires and low-ticket offers
Cheap entry offers that bring in buyers without undercutting your bigger ones.
Payment plans
What to add on to cover the admin and the risk.
Change one piece and the rest still make sense, because it all runs through the same rules.
Take what I know works, and make it yours.
My full pricing strategy
The Fit, Feel, Function, Footprint framework, plus my research, benchmarks and the dos and don'ts I've learned over 70+ offers. About 80% of this skill.
The last 20%, personalised to you
Your numbers, your offers, your brand, your preferences, baked right into your own skill.
The guided interview wizard
Answer a short set of questions about your business, your audience and how you price. No tech skills needed.
Your own personalised AI Pricing Skill
A proper structured skill file (not a one-off prompt you'll lose in a chat), built from your answers plus the framework.
A price AND the reasoning, every time
It never hands you a number without explaining why, so you can trust it or explain it to anyone who asks.
Covers the full picture
Price endings, discounts, bumps, upsells, downsells, tripwires, flash sales. Not just "what do I charge for the main thing."
Works inside any AI tool that supports skills
Including Claude and ChatGPT.
Its own simple install guide
Step by step, even if you've never installed an AI skill before.
I've created and sold over 70 offers over the last 10 years, to 20,000+ students.
Pricing still felt hard every single time, right up until I built a framework I could use over and over.
Now that framework, and pretty much everything I think about pricing, is baked into an AI skill that fires every time I create a new offer. It's built on 10 years of experience, my own checkout audits and real numbers. No more starting from a blank box.
I could just hand you the exact skill I use. But pricing's personal, shaped by your niche, your offers, your own opinions on money. Which is why I built the Pricing Playbook Builder instead.
One-time payment. A fraction of what a pricing call costs, for an AI Pricing Skill you'll use on every price you ever set.
- ✓ The full Fit, Feel, Function, Footprint framework
- ✓ The guided interview wizard
- ✓ Your own personalised AI Pricing Skill file
- ✓ Covers price endings, discounts, bumps, upsells, downsells, tripwires and flash sales
- ✓ Works in Claude, ChatGPT or any AI tool that supports skills
- ✓ Step-by-step install guide
- Fit, where it sits next to everything else you sell
- Feel, would the payment landing for this amount feel genuinely good, or resentful? That's the floor nothing's allowed to go below
- Function, what job this specific offer is doing in your business
- Footprint, how big a change it creates for the person buying it
- My 10 years of experience and 70+ offers
- My own audits of my checkout pages, plus industry recommendations, benchmarks and stats
- The Fit, Feel, Function, Footprint framework
- Your own answers in the wizard
Stop second guessing yourself. Stop the pricing procrastination. Stop feeling like you have to justify your prices.
Build my personalised pricing skill for $97Got more questions? Drop us an email at leanne@passiveincomesuperstars.com
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