The Party Bag Toolkit

Tired of feeling invisible during crowded sales periods like BFCM, back-to-school, or end-of-year promos?

You put out a discount, send a few emails… and watch your offers get drowned out in a sea of noise. It’s frustrating. And it’s costing you sales.

What if instead, you had a fun, buzz-worthy strategy that...

Made people excited to buy from you
Boosted engagement, trust, and loyalty
Brought in sales now and set up future sales opportunities
Could even be sold as a standalone product for extra revenue?

That’s exactly what the Party Bag Strategy Toolkit is designed to do.

They’re forgettable. A discount alone isn’t enough to cut through the noise anymore, especially during busy periods like Black Friday, Back to School or January Sales.

You’re competing with huge brands throwing money at ads - and with small businesses all shouting at the same time.

Here’s the reality...

Even your warmest audience members get distracted and miss your offer.
People intend to check back later… but never actually buy
Your sales numbers give you that sinking feeling of 'maybe it wasn’t worth all that effort?!'

Without something different to hook attention and keep people engaged…

Your promos will keep getting lost in the crowd.

It’s a bundle of 5 mystery gifts pulled from your own paid offers, that your audience can ONLY get by buying from you during a specific promotion.

It works because it...

Makes your promotion stand out instantly for being fun & unique!

Sparks engagement and conversation

Builds trust and loyalty when you gift generously

Increases product awareness for future sales

Can even be sold later for extra revenue

It’s fun for your audience - and for you, but the best part?

It can be set up in a single afternoon!

When I first tested this strategy back in 2021, I knew it had potential… But even I wasn’t expecting results like this...

34% of my audience told me they sat up and took more notice of my offers, bookmarked my round-up page, or bought something purely to nab a party bag!

I made bonus sales after the promotion was over - a time when income usually falls flat - just by offering bundles of previous party bags.

I earned thousands in affiliate revenue during Black Friday week from products that weren’t even discounted - simply because people wanted my goody bags!

My offers stood out in a very crowded promo period, building more trust, more loyalty, and more excitement for the next promo.

People started to collect my party bags every year - and raving about them on social media!

This isn’t just about selling more in the moment. It’s about creating momentum - sales now, plus increased awareness of your products and higher engagement from your audience for months after.

What tools do I need?
Party bags can be created either inside your course platform or even using a PDF.

All you need is a way for your audience to claim their party bag (I use Airtable which is free and easy to use but Typeform, Google Sheets etc would all work too) plus a page to send them to opt in. I use Thrivecart for this but any page builder or cart software tool would work!

Then you need a way to promote your party bags via email and social media.

There's no need to get to grips with a new complicated tech stack - you can use the tools you are used to using! However, I do include templates for both Airtable and Thrivecart within the toolkit.
How long does it take to set up?
The training takes around 80 minutes and is available as video, text lesson sor as a private podcast feed you can listen to on the go.

With the help of the templates and prompts, you can have your party bag set up in an afternoon.

Plus you'll be able to repurpose it every year and have it set up in an hour or two!

This is designed to be another fun low-lift strategy designed to make your promo more fun - not harder work!
What if I don't have gifts to give away?
When you mine your offers (or your Google Drive) for tools, trainings and templates, you'll be surprised how much you can find that can be repurposed into your goody bag.

You can even ask AI to make suggestions by giving it links to your sales pages so it can scan them for ideas (prompt included.)

I've included lots of ideas for you and taken you behind the scenes to show you what I've included in mine over the past 5 years!
Can I reuse this more than once?
Absolutely. This is designed to be a rinse-and-repeat system. I'd recommend using it up to a couple of times a year and I've been using my system every year for the past 5 years now! Every year it gets better results as the strategy builds momentum!
You mentioned I could sell party bags, how does that work?
For most people getting started, I recommend giving away your party bags as a fun promo bonus. But as you gather momentum with each party bag rendition, you can start to use your party bags to sell.

I've experimented with selling mine as tripwires, upsells, bundles and individual offers and it's a great way to bring in some extra moolah the week after a flash sale when usually sales go a bit flat! Inside the course we cover 9 startegies to sell your party bags plus how to price each one!
I feel like my audience will want to know exactly what they're getting...
It's true, a few people might prefer this. No single strategy works for everyone in your audience! But for the vast majority of people, this builds curiosity and buzz and gets them sitting up and taking notice.

In fact 34% of people I surveyed told me party bags had a significant impact on how they interacted with my promotion - some people purchasing offers just to nab a party bag!

There are plenty of ways to convey value without losing the curiosity factor - partial reveals, social proof, testimonials, clues and big reveals for starters! Plus when people get your party bag one year, they'll want to start collecting them every year!
Do you offer refunds?
Due to the digital nature of toolkits, I cannot offer refunds. But please reach out before hand if you'd like to discuss if it's right for you. I'd be happy to show you a walk around video so you can feel confident if it's a good next step for you!
Do you have an affiliate program?
Yes! You will earn 30% commissions with a 90 day cookie on any sales you refer. That means if you share this with 4 friends, you've made your money back and some profit!
I have more questions...
No problem, please email leanne@passiveincomesuperstars.com and I'll get back to you as soon as possible. Please allow 2 business days for queries. (If you email within the promotional period, I'll always honour the discount!)

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