Email Marketing Superstars

You know you've got valuable information to share with your audience yet your email list is growing at a snails pace...

You're feeling frustrated that so few people actually read your emails let alone take action. It can feel like you're just talking to yourself!

And every time someone unsubscribes you want to binge eat your feelings about it with a tub of icecream...

You worry promoting your products or services will make you look like a pushy bro marketer or lead to more unsubscribes...

And you're fed up of not knowing what to write in your newsletter because you don't think you have anything new to talk about...

Email marketing doesn’t have to feel like a chore. Instead, it can feel like second nature. Like brushing your teeth at night.

It doesn't have to feel awkward - instead sending an email to your list can feel just like having a coffee with a close friend in a coffee shop, where you’re catching up on what's going on in each other’s life.

Remember, people WANT to join your email list. They WANT to hear about your business. They're EXCITED to see what you have to sell or recommend to them. You have a lot of value to share with your community.

And it really is possible to feel confident, knowing what to say, when to say it, and feeling fantastic when you hit that “send” button.

I know, I know, navigating email tech and emailing your subscribers consistently on top of writing content, creating products, providing services, etc etc...might feel overwhelming.

But I promise you it doesn't have to be. It CAN be easy and enjoyable. And be FUN!

If you love to experiment then get creative trying new approaches using A/B testing.

If you’re an introvert who dreads showing up consistently on social media then set & forget your emails to protect your energy levels and take more time off!

If you’re an extrovert then get playful packing your emails with personality and funny anecdotes.

If growing your list with free PDFs sounds dull, spice things up with a fun personality quiz your audience will adore

If you crave connection, invite your audience to reply and form genuine relationships with your audience

To hit send on an email only to get a stream of grateful replies from people who resonated with your words and wanted to thank you for providing so much value in their inbox...

To have a large, super engaged audience that you could reach directly, without some frustrating algorithm holding you back. Your business would flourish with more product sales, affiliate commissions and booked out services...

To have money-making set-and-forget email sequences running in the background so that you can take time off, guilt-free, knowing your business is still making you money in your absence.

It is a complete solution teaching from the absolute basics such as how to create an irresistible lead magnet to more advanced strategies such as organising list growth collaborations and setting up automated sales funnels.

Not all people learn the same way which is why this course is available in a variety of formats: video, written and audio with access to a private podcast so you can even listen on the go on your favourite podcast app.

We don't just talk strategy, we also cover technical aspects such as how to avoid email clashes and how to avoid the dreaded spam filter.

There are examples throughout for a variety of niches and businesses and draw upon my experience in both B2C and B2B niches having used my list to sell digital products, affiliate products, courses, templates and coaching services.

As a passive income strategist, I have a unique spin on email marketing focussed on monetising your emails in an effective non-pushy way whilst setting-and-forgetting as much of email marketing as possible - yay more free time!

Since this is the point of entry to your email list, it's important to get your welcome/warm up sequence right to make sure you get maximum engagement and keep people opening your emails on a longterm basis.

Use my frameworks to help you create a welcome series that nurtures, engages and intrigues people new to your world and turns them into super fans eager for your next email to land in their inbox!

If you happen to use Convertkit, these will also be available to you as a plug-and-play automation template. For everyone else, you'll be able to access a Google doc version.

...and I'm an introvert. Showing up consistently on social media is NOT my strong point.

Which is why I have relied almost entirely on my email list to grow my business to 6 figures in under 2 years.

And I've achieved that without...

resorting to sleazy pushy bro marketer tactics
relying on paid ads.
burning out trying to on all the social media platforms at once.

Instead I've written genuinely helpful emails jampacked with tips, ideas and inspiration. I've sold my offers with genuine enthusiasm. And then I've automated as much of my email strategy as possible leaving me free to focus on aspects of my business I love the most like creating more courses, teaching and supporting my students.

By prioritising email marketing and letting go of other stressful and less effective marketing strategies, I've been able to run a profitable business whilst finally achieving work-life balance.

I'd love to help you do the same!

You are a digital product or course creator who wants to make more sales and realises having an engaged email list is the fastest way to build a truly profitable business

You are a service provider or coach who wants to book out your diary without sending cold DM's and hustling for every new client

You are a blogger who wants to build a loyal following of return visitors to your website who are excited to see what you'll publish next

You are frustrated by your email list growth and engagement or you just feel overwhelmed and not sure where to start!

You feel stuck when it comes to monetising your email efforts - how can you approach this without sounding like a salesy slimeball?!

Enter your bullet points here..

Module 1 - Make your individual action plan
- Set your goals
- Choosing your email tech
- Single vs double opt in
- RSS vs newsletter
- Automations vs newsletters
Module 2 - Growing your email list
- Resource libraries vs lead magnets
- What makes a good lead magnet?
- Creating lead magnets that people will love
- Getting people to opt in to your email list
- Where to display your lead magnet for maximum impact
- How to deliver your lead magnet
- Using challenges to grow your list
- Using webinars to grow your list
- Using giveaways to grow your list
- Using quizzes to grow your list
- Collaborating to grow your list
- Using paid ads for rapid growth
Module 3 - Writing irresistible emails
- How to craft the perfect welcome email to set you up for success
- Writing emails for nurturing your audience
- Writing newsletters (+storytelling skills)
- Writing emails to sell your products and services
- Writing emails to sell other peoples products as an affiliate
Module 4 - Boosting email engagement
- Boosting deliverability and avoiding the spam filter
- Increasing your email open rates
- Getting emails to prompt replies
- How to get people to click and take action on your emails
- How to avoid spam complaints
- How to deal with unsubscribes
Module 5 - Monetising your emails
- Monetising with tripwires
- Monetising with digital products and online courses
- Monetising with services and coaching
- Monetising with affiliate marketing
- Monetising with paid newsletters
- Monetising with display ad revenue
- Monetising with sponsorship
- Monetising with tip jars
Module 6 - Segmenting your email list
- Understanding why you need to segment your email list
- How to segment your audience
- Using tags (or groups) effectively
- Using segments effectively
Module 7 - Automate your emails
- Why should you automate your email marketing?
- Which emails can you automate?
- Evergreen sales funnels
- Avoid automation pitfalls
Module 8 - Problem solving
- How to clean your list when it goes stale
- How to re-engage your list when you accidentally ghost them
- Email mistakes to avoid and how to fix them
Module 9 - Miscellaneous lessons
- Using waitlists
- Making good use of thank you pages
Convertkit tech walkthroughs (and links to external resources for Mailerlite/Flodesk/Active Campaign)
- Creating a sign up form
- Creating a lead magnet mockup in Canva
- Creating an email template
- Creating a newsletter or broadcast
- Setting up an RSS feed
- Creating reusable snippets
- Creating an automation
- Creating and deleting tags and segments
- Creating conditional content
- Using custom fields

Is this course suitable for beginners?
Yes! It covers the absolute basics and assumes no prior knowledge of email marketing.

I have labelled lessons according to their level so you can easily navigate to the lessons most suitable for beginners.

There are a few advanced lessons you may not feel ready for at this point but that's fine. You have lifetime access so you can return to these at any point as your confidence improves. (They've been labelled as advanced so you know which lessons to avoid so that you don't get overwhelmed!)
What about people who have some experience with email marketing?
This lesson covers everything from the basics up to advanced strategies such as collaborating for growth or setting up sales funnels. It may be that your list is growing nicely but you lack confidence with sales or that you are ready to take a step back from your work and need to start automating more of your business.

If you already have a reasonable grasp on email marketing then I suggest you skip the beginners lessons and follow one of the more advanced pathways through this course. All lessons are labelled as MVP (minimal viable plan for beginners), G&M (grow and monetise) and S&A (scale and automate) and ALL (suitable for all levels.)

If you are intermediate-advanced then I suggest you focus on the Scale and Automate lessons.
Do I need to use a specific email service provider for this course?
I personally use Convertkit but I have tried out several email platforms before including Mailerlite.
All strategy lessons are appropriate for any email service provider.

There are some Convertkit how to videos but for those using other ESP's I have included a library of external resources such as blog posts and videos so that you can quickly identify how to set something up in your email platform of choice.
I don't have much time to sit in front of video lessons for extended periods - are there written lessons too?
Yes there are!

All lessons are available as video lessons, written notes and even as a private podcast so you can listen on the go. You can choose which format to learn from that suits you best.

It was important to me that my course was as accessible as possible to the most people, including all types of learners.
Which apps can I listen to the podcast on?
At the moment, the podcast is available to listen on your choice of Apple podcasts, Google podcasts, Overcast, Pocket casts or RSS feed.

When you purchase Email Marketing Superstars, you will get an email with a link to access and choose your preferred app.
Do I need to pay for ads to be successful with email marketing?
Not at all! I built a 6 figure business in 2 years with barely any ads. Whilst yes ads can help you to grow quicker, they are not at all essential and I don't recommend dabbling with ads until you have sales funnels that are converting really well!

We touch on paid ads briefly in the growth module but I will also teach you 14 other strategies that do not require spending a single penny!
Will I have to be salesy to make money via email marketing?!
This is a common worry and something I considered myself before I got started. But selling doesn't have to be annoying or slimey.

Making money via your email list is actually just recommending products/services as solutions to problems or goals your audience has - just like you might do for a friend. No bro marketing tactics here - just genuinely helpful advice your audience will appreciate.

I have included many ways to 'subtle sell' in your emails so you can ease yourself into selling at your own pace.
I accidentally ghosted my audience - can you help?
Don't worry this is a common mistake and lots of people do it when life gets busy or business gets overwhelming!

But I will show you exactly how to re-engage your audience - whether you've msised sending them an email for weeks, months or even years!

And I'll show you how to come up with endless ideas for future emails so that you're never tempted to go radio silence again!
I'm B2C - can this course help me?
Yes absolutely! Before I started this business, I had a travel blog so I am very familiar with the B2C world as well as the B2B world!

Throughout the course, I use a variety of examples for both B2B and B2C niches so that you can see how the strategies can be applied to different businesses!
How long do I have access to the course for?
You have lifetime access (for the lifetime of the course.)
If I choose to retire this course at any point, you will be given plenty notice so that you can access and download what you need.
However this course has been my baby for the last 6 months - I don't see it going anywhere for a really really long time!
How long will it take me to work through this course?
Email marketing is a big topic and this course is very comprehensive covering all aspects of email marketing so if you sat and worked through every lesson, it would take 7-8 hours.

But you're busy and its hard to find a whole day to put aside for a course and so I have created shorter pathways for you to follow based on what your personal goals are.

MVP = minimal viable plan, G&M = grow and monetise, S&A = scale and automate

There are also options to read the lesson notes or to listen to the course via a podcast on the go making it much more accessible and easy to consume.

All lessons are split into bite sized chunks with each lesson usually between 5-20 minutes long. Perfect for a quick work break!
Will I earn back my investment in this course?
Increased email list size + a more engaged audience means that you can reach more people with your offers, recommendations, services and content. So I am confident if you put these email marketing strategies to work, you are going to see a huge return on your investment.

But contrary to popular belief, a huge list doesn't instantly equate to more sales (I've regularly outranked people with much larger email lists on affiliate leader boards!) So I won't just teach you how to grow your list but I will also teach you how to monetise it effectively (and without turning into a sleazy car salesman in the process!)
Do you offer refunds?
Yes I have a 7 day happiness guarantee. If you have accessed some lessons and it isn't a good fit for you then I will honour a full refund. I am also happy to discuss with you if it is a good fit for you or not before you purchase!
Please see details of the full refund policy in the footer.
Do you have an affiliate program?
Yes, if you love this course as much as I hope you will, you can join my affiliate program and earn 30% commissions by referring your friends and/or audience. You'll have earned back your investment with just about 3 sales!
I have more questions...
No problem, just drop me an email with any further questions or to find out if I think the course will be a good fit for your business. I always answer honestly and have told people not to buy my courses in the past when they weren't ready for them! You can contact me at leanne@passiveincomesuperstars.com

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YOU CAN ALSO SAVE 50% ON TRIPWIRE IN A DAY

Learn how to monetise your list with Tripwire in a Day for just $47 (usually $97)

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